Sustainability Strategy & Road Mapping for Apparel Brands is essential.
Our clients:
Spend 0 hours wondering how to start.
Spend 0 hours wondering what to do next.
Lose 0 days looking for someone else to do it for them.
Search 0 times for tips on the internet.
Here is what they do instead:
Follow a specified roadmap, created specifically tailored for their brand.
Spend time on creative ideas.
Spend time on being focused, driven and efficient.
Are you an apparel brand, looking to increase your sustainability commitments and your profit margins?
Do any of the following questions resonate with you?
Are you struggling with where to start?
Feeling overwhelmed with all the possibilities?
Will it be worth it?
Well – at Moda Circolare, we can take all the guess work away for you. We create strategies and road maps for our clients. Sustainability Strategy & Road Mapping for Apparel Brands is the basis of where to start and will provide your brand a concrete direction.
We run our clients website through a simple assessment and with in a few days you have a PLAN OF ATTACK, specific for your brand!
We assist our clients on creating a real PURPOSE, VISION AND MISSION, for their business and help them become clear on their real objectives.
Our Sustainability Assessment reviews various modules including, but not limited to:
GOVERNANCE
SOCIAL AND ETHICAL ISSUES
ENVIRONMENTAL ISSUES
CIRCULARITY OF THE BRAND
TRANSPARENCY
Why you should care?
According to a McKinsey report, organizing for sustainability can benefit your bottom line, that means, saving you money. The McKinsey, State of Fashion Report, 2020, reported that 75% of the millennial respondents say they consider sustainability when making a luxury purchase.
Fashion Revolution commissioned a survey of 5,000 people aged 16-75
in the five largest European markets, including Germany, France, Italy,
Spain and the United Kingdom, to find out how supply chain transparency and sustainability impacts EU consumers’ purchasing decisions when shopping for clothing, accessories and shoes.
This is some of the details of what the Fashion Revolution found:
People want to buy clothes made
without harming the environment,
animals, workers or consumers.
37% of respondents said it’s important that the
clothing they buy is produced without using harmful
chemicals for the consumer, rising to 51% among
Italian respondents. Meanwhile, one out of three
people said it’s important to buy clothing made
by workers paid a fair living wage, rising to 43%
of Brits. When it comes to buying clothes made
without harming animals, this was important for
29% of respondents, with 34% of women compared
to 24% of men. More people this year (14%) said it’s
important that the clothing they buy is produced
locally compared to our 2018 survey (10%).
The majority of people think it is important
that fashion brands have ethical (72%) and
sustainability (80%) certifications.
Creating a sustainable brand from scratch can be overwhelming. Here are some tips if you are staring from scratch. Moda Circolare – Tips for creating a sustainable brand.
The public is now talking about sustainability and its relevance. The time to act is now. Just getting started is the first step.
So – there you have it, the why, what, when and how.
Embedding sustainability strategies into your brand that reduce the negative impacts on the environment is critical. Also utilizing no child labour, paying workings a living wage and reducing the amount of chemicals used to make your products is critical as well.
Need some assistance, navigating all of this? No worries. We have your back. Contact us today or sign up for a free consultation on our home page.
Moda Circolare / modacirc@gmail.com
About the author:
Lizzy Cross is an expert in sustainable and circular fashion and is the founder of Moda Circolare. Moda Circolare is a sustainable fashion consulting agency located in Vancouver, British Columbia, Canada. Moda Circolare helps fashion and apparel brands embed sustainability into their current business strategies. Moda Circolare’s mandate is to help the fashion industry live in harmony with nature and they do this by working with brands to create robust Sustainable and Circular Business Strategies and robust Roadmaps for Success.
Resources:
https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Sustainability/Our%20Insights/Profits%20with%20purpose/Profits%20with%20Purpose.ashx
Fashion Revolution Consumer Survey Report – Key Findings
McKinsey – The State of Fashion 2020