GOALS & TARGETS & STRATEGY DEVELOPMENT

Goal and target setting is critical for any brand.

Even on a personal level it is important to know and understand your core values. Digging deep into a brands voice, personality and core values is essential to determine where you are ACTUALLY going and how long it will take.

It is only when you understand WHAT YOU WANT as a brand, you can formalize a plan to get you there.

 

Goals & Target Setting for Apparel Brands

Having a plan in place makes you accountable for all your actions and the timelines you set. Having goals and targets keeps you on track. When you have a brand, meaningful goals and targets are created from understanding the WHY of your brand. And the WHY of your brand is created from knowing your core values.

It is only then, that you can really begin to develop your brands, purpose, mission and vision. The mission of your brand will form the basis of your goals and specific targets. The strategy is the approach you take to achieve your goal and targets.

If you are a sustainable brand, or trying to improve your sustainability commitments, it is imperative that you consider all the aspects of sustainability and their relevance to your internal and external stakeholders as well. There are so many ways to improve a brands sustainability commitment.

Strategy Development

Strategy development is the key to a successful sustainable brand. We cultivate a collaborative approach to help guide our clients in this area.  Having a strategy that is aligned with your purpose, vision, mission and core values is essential.

If you are interested in learning more about setting meaningful and relevant goals and targets for your brand, please download our Goals and Target Setting Workbook HERE.

Contact us to learn more about how to create your own unique strategy.